The campaign was photographed in Marseille by iconic film maker Anton Corbijn, who has previously directed music videos for Joy Division, as well as films including Control. The former BondHirl stars alongside world chess number one, Magnus Carlsen.
Arterton's laid back approach to style makes her the perfect candidate to the brand's pared-down aesthetic.
"I'm really into fashion in my everyday life," she told us in February. "Red carpet dressing is different, because it is all about that one pretty dress and it's often not very inventive. I have always wanted to wear a suit on the red carpet, but so far people have always talked me out of it. It's the politics of red carpet dressing! But one day I will. I just want to be comfortable, that's the most important thing to me."
Source: Ella Alexander
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