“A versatile and refined collection, for babies (from 0 to 24 months) and children (from 2 to 8 years old), including clothes and shoes, as well as a selection of accessories: scarves ties, belts, jewelry and sunglasses. The iconic details, symbols of the history of the House, infuse the collection. The horse bit and the web, taken from Gucci’s equestrian heritage, the double G monogram, the Gucci logo and the Flora print, all contribute to the functional elegance of the collection, created for school, free time, sports and special occasions.”
When it came to choosing the face of the new campaign, Gucci decided with Jennifer Lopez and her twins Max and Emme. In connection with the campaign Gucci will reportedly make charitable donations to UNICEF and the Maribel Foundation, which was founded by Jennifer Lopez and her sister Lynda. The organization focuses on child health care and mothers around the world, including advanced telemedicine clinics that bring pediatric expertise to remote areas.
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